creative directing, copywriting
Centennial Website
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Centennial Website
Project Type: Website Design, Website Copy
Studio: House of Current
Role: Associate Creative Director, Senior Copywriter
National retail real estate owner and operator Centennial was in need of a full website revamp after going through an extensive rebranding process.
I provided end-to-end copy for 13 distinct pages, crafting clear, engaging messaging that reflected the brand’s voice while highlighting its philosophy, portfolio, services, and value to tenants and partners.
I also assisted in leading the overall creative direction, providing guidance and feedback to the design team, and making sure all aspects—from the visuals to the messaging—felt cohesive, on-brand, and made use of best UX/UI practices for both desktop and mobile.
