creative direction, design, strategy, copywriting, video editing
MVP Ventures
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MVP Ventures
Project Type: Brand Development, Creative Direction, Design, Copywriting
Studio: MVP Ventures
Role: Director of Communications
When I came on board at MVP Ventures, the company had just gone through a rebrand with a new name, new logo, and new brand colors—but hadn’t quite figured out how to express their new brand visually across their channels and types of collateral, including presentation decks, flyers, documents, social media, website, videos, and email.
I was thrilled with the challenge of a (relatively) blank slate to play with as I worked to develop a modern visual identity that exudes trust, sophistication, and innovation, and that stays consistent while being flexible across channels—and while often sharing space with the branding of our portfolio companies.
video cover images
email design before and after
LinkedIn and Twitter (X) post graphics
Pitch deck examples, before and after reworking design and workshopping how to tell our story
Unsurprisingly, venture capital isn’t particularly known for having aesthetically designed decks (especially in small VC firms). However, we regularly get compliments on our deck design from other VCs who often ask if we hired an outside design firm to do the work. 💁♀️